List of Disney Christmas promotional releases

1981 promotion
This promotion was headlined by a compilation program of Christmas cartoon short subjects, called A Walt Disney Christmas. In this promotion, the cartoon compilation program only contained four short subjects.

1986 promotion
This promotion, titled "Bring Disney Home for Good" was headlined by the Classics video release of Sleeping Beauty, as well as the debut of a new video series, called Sing-Along Songs, with Zip-a-Dee-Doo-Dah being the first episode in the series.

1987 promotion
This promotion was headlined by the new Sing-Along Songs program, The Bare Necessities.

1988 promotion
This promotion was headlined by the Classics video release of Cinderella and the new Sing-Along Songs program, Very Merry Christmas Songs.

1990 promotion
This promotion was headlined by the Classics video release of Peter Pan, with the lesser releases following four days later.

1991 promotion
This promotion was headlined by the Classics video release of Fantasia.

1992 promotion
This promotion, titled "A Beauty of a Gift", was headlined by Beauty and the Beast and A Classic Christmas from the Ed Sullivan Show. Very Merry Christmas Songs and releases that already had ink-labels to begin with, in addition to these two titles, are the only re-issues in this promotion to have an ink-label; all the other re-issues still use the sticker-label.

1996 promotion
This promotion, titled "Holiday Video Toy Shop" in honor of the upcoming video release of Toy Story, was sponsored primarily by Lever 2000; factory sealed copies should have a Lever 2000 sticker on the front. Many of these releases also came with a free Toy Story Christmas ornament featuring either Woody Pride or Buzz Lightyear.