Deluxe Video Services

Former names

 * Bell & Howell Video Systems (1978-1979)
 * Bell & Howell/Paramount Pictures Video Services (1979-1981)
 * Bell & Howell/Columbia Pictures/Paramount Video Services (1981-1988)
 * Rank Video Services America (1988-1998)
 * Deluxe Video Services (1998-2006)
 * Deluxe Digital Studios (1998-2006)

Current names

 * Deluxe Media Entertainment (2006-present)

List of Customers

 * 20th Century-Fox Home Entertainment (1990-2000)
 * Buena Vista Home Entertainment (1987-1990, 1998-1999)
 * Signal Research/ABC Video Productions (1988-1991)
 * Walt Disney Home Video (1987)
 * Touchstone Home Video (1988-1990, 1998-1999)
 * Central Park Media
 * Concord Video (198?-199?)
 * Fotomat Video
 * Geneon Entertainment (2000-2007)
 * Lionsgate Home Entertainment
 * Prism Entertainment (1984-1993) (including tapes distributed by Paramount Home Entertainment)
 * Artisan Entertainment (1988-2000)
 * Hallmark Home Entertainment
 * Vista Home Video
 * Vidmark Entertainment (1988-1990)
 * Media Home Entertainment (The Cold Room)
 * MGM/UA Home Video (1982) (original release of Victor/Victoria)
 * Paramount Home Entertainment (1979-2005)
 * Republic Pictures Home Video (1988-1992)
 * Sony Pictures Home Entertainment (1981-2005)
 * Sony Music Entertainment (1999-2005)
 * Sony Wonder (1999-2005)
 * Random House Home Video (1986-2005)
 * Golden Books Family Entertainment (1985-2000)
 * ClassicMedia (2000-2005)
 * Sterling Entertainment Group (2003-2004)
 * Universal Pictures Home Entertainment (1980-1983, 1986-present)
 * VCI Home Video (some 1981 tapes)
 * VideoVisa S.A.
 * Columbia House Video (1992-2002)
 * Warner Home Video (1989-1999)
 * Allied Artists Video
 * HBO/Cannon Video (1981-1986)
 * Zenith Electronics (1984-1992)

How to Tell

 * Pre-August 1985 prints would have an orange or green sticker on the supply reel.
 * Pre-September 1981 prints would have either "Q.C. WHS" or "Q.C. WHSE" on the sticker.
 * Throughout 1985 and early 1986, some prints would instead use a simpler white sticker, either on the supply reel or under the label in the center.
 * The stickers would always have numbers on them.
 * From mid-February 1986 to early March 1991, there was a convex sticker under the front label with a bar code, a set of 8 numbers, a six-digit code starting with M, and the tape nominal length (e.g. T-120).
 * Around the beginning of August 1985, an early form of the rectangular sticker was introduced. It consisted of a medium-sized bar code and a set of 11 numbers.
 * The sticker evolved over the years. Its first major change came in late 1988: a bigger barcode with an 18-digit code. Colored sides were introduced in July 1989; red was the first. Light blue came next, in early October 1991. Then came purple in mid-April 1992, green in mid-May 1992, and yellow in mid-June 1992. Dark blue was the last to show up, some time in 1996.
 * The next step in evolution, in mid-August 1991, used the same size bar code, but four sequences of numbers: a six-digit code, a single digit, another six-digit code, and a five-digit code. Only tapes before late August 1995 used the white screen test pattern.
 * On some tapes from the 1980s to mid 1990s, there's a barcode without any numbers with a sticker on top of the barcode. VHS tapes with this barcode mainly have the moaning "pull-my-finger" tone sound only at the end. Some tapes with this barcode have the white screen test pattern and static before it, such as EP mode tapes with this barcode.
 * The next incarnation was in late June 1993, and a smaller bar code was used, with the following number sequence: a six-digit code, a single digit, a three-digit code, two four-digit codes, and a two-digit code. Not a single tape that utilized this sticker includes the white screen test pattern mentioned above or the "pull-my-finger" sound.
 * The last incarnation of the sticker started in late July 1995, with a slightly smaller bar code and a more random sequence of numbers. Usually, only EP mode tapes and some carryovers from pre-1995 printings use the white screen test pattern mentioned above if you see this sticker. On EP mode tapes from before mid-1997, a different version of the sticker was used and the "pull-my-finger" sound was heard at the end after the static, and before the tape reaches the very end.
 * Sometimes the moaning sound only lasts 3-5 seconds and/or has a slightly different pitch.
 * On some tapes from the late 80s to 90s, there are some dark red, green or white printings on the bottom middle side of the tape. Tapes that have these printings have the above mentioned white screen test pattern at the end.
 * Most 1986-1992 tapes duplicated at Rank have an ink print date on the bottom left side.
 * Some 1986-1995 tapes have the white test pattern with a 1000 hz looping beep-tone at the end.
 * Some 1996-2001 tapes also have the white screen test pattern mentioned above, but in this case, it's usually only on EP mode tapes and (sometimes) carryovers from pre-1995 pressings.
 * Most 1981-2006 tapes have a year-week code.
 * The first number is the last number of the year the tape was printed. The last two numbers indicate the week.
 * E.G. if the code reads "PAR228", "PAR 228", "RVS 228" or "DLX 228", then depending on the age of the tape, it could mean the tape was printed on the 28th week of 1982, 1992 or 2002. Sometimes in 1989, the code is printed backwards, in which the week is the first two numbers and the year is the third and last number. If the code reads "WHV 439", it could mean the 43rd week of 1989.
 * Pre-1985 prints have the code engraved on the back of the tape.
 * Pre-1983 prints have the company abbreviation letters engraved next to the code in blue.
 * 1983-1985 prints have the company abbreviation letters engraved on the top of the code.
 * Post-1985 prints have the code engraved on the tape guard.
 * Most 2003-2005 tapes distributed by Paramount Home Entertainment have the code engraved on the right side of the tape.
 * On post-1989 tapes, if the company abbreviation letters from the year-week code on the tape did not indicate the distributor, they would always be RVS (1989-1998) or DLX (1998-2006).
 * Some factory sealed copies of 1991 and 1998-2005 tapes, mainly those that either have no year-week code at all, or have the company abbreviation letters on the top of the code indicate the tape duplicator instead of the distributor, have the blue or white Deluxe "Film Reel" watermark logo on the original plastic wrap, in place of the distributor watermark logo. The logo is usually plastered over the back of the packaging.
 * Tapes duplicated at the arm's Mexicali facilities from 1987-1995 would have a visible blend sticker plastered over the back of the packaging that says "Made in Mexico."

Fun Facts

 * Paramount Pictures acquired the first 30% of Bell & Howell's duplication arm in 1979.
 * Bell & Howell sold the other 30% of its duplication arm to Columbia Pictures in 1981. Shortly after, the arm was merged with Columbia Pictures' duplication arm, forming Bell & Howell/Columbia Pictures/Paramount Video Services.
 * All three companies mentioned above sold their shares in this arm to Rank Organization in 1988. Shortly after, the arm was renamed from Bell & Howell/Columbia Pictures/Paramount Video Services to Rank Video Services America.
 * In 1990, Rank Organization bought out Deluxe Laboratories from 20th Century Fox Film Corporation.

Known abbreviation letter codes

 * CHC - tapes sold through Columbia House Video
 * CTV - post-1992 tapes released under the Columbia TriStar Home Video label and its subsidiaries
 * DLX - tapes duplicated following the name change from Rank Video Services America to Deluxe Video Services
 * MCA - pre-1997 tapes released under the MCA/Universal Home Video (formerly MCA Home Video) label
 * PAR - tapes released by Paramount Home Entertainment (formerly Paramount Home Video)
 * RCA - pre-1992 tapes released under the RCA/Columbia Pictures Home Video label and its subsidiaries
 * RVS - tapes released by 20th Century-Fox Home Entertainment, Central Park Media (only on Software Sculptors titles), and LIVE Entertainment, and their respective subsidiaries
 * TEV - tapes released under the Thorn EMI/HBO Video (formerly Thorn EMI Video) label
 * UHV - tapes released under the Universal Studios Home Video label
 * VV - tapes released by VideoVisa
 * WHV - select tapes released by Warner Home Video

Locations

 * Garden Grove, California (1987-????)
 * Mexicali, Baja California (1981-????)
 * Newbury Park, California (1988-1989) (acquired from IVE and ultimately consolidated into Rank's Garden Grove operations)
 * North Little Rock, Arkansas (1995-????)
 * Northbrook, Illinois (1978-????)
 * El Segundo, California (19??-1988) (ultimately sold to AME)